Virgin Atlantic has decided to do something about its passengers’ fear of flying; it is offering a course called “Flying Without Fear” to those who book a flight on a particular day. Moreover, they are giving a refund if the course does not work.
The course is part of the “Screw it, let’s do it” campaign, and it is promised that if it does not work, a full refund of the flight is given. Because 3.8 million Brits, it cites, have a fear of flying and do not want to holiday overseas, the airline has found a solution to overcoming this fear. The course is in conjunction with a doctor, Dr. Cliff Arnell; he is the founder of “Blue Monday.” The thinking behind this is that people will be more adventurous and reject the idea of the unavoidable blues in January.
The airline states, “We’re offering aviophobes the chance to stop their phobia holding them back.”
This program, “Flying Without Fear” began in November 1997; it runs these courses more than 20 times during every year. Stated is that the purpose of the course is to “free 3,000 people a year” from their flying fears, and is “packed full of information, techniques, and strategies” to “help you to learn new ways to think about flying.” Moreover the airline mentions:
“If you can provide sufficient evidence that your fear of flying is not cured, we will provide a full refund for the flight purchased. This will be determined by our professionals who administer the Flying Without Fear program.”
A press release from Virgin Atlantic’s Chief Commercial Officer, Shai Weiss, reads:
“We want everyone to be able to say ‘screw it, let’s do it’ and try something different, fly somewhere new. Hopefully, by guaranteeing to cure people of one of the main things holding them back, we can inspire Britain to choose something more positive than the clichéd Blue January nonsense. Nothing should hold anyone back from seizing the day in 2018.”
The course holds only 50 places and deadlines are tight; those who see an offer from Virgin Atlantic for a specific day to book, should do so right away. Spaces for this unique program are valued and get taken very quickly by those wishing to participate.